There may be times when you want to do something more… and that is great. Remember, an image or two, some brief copy, and a call to action is all you need. These tools are so powerful you may be tempted to overdesign. Start Up – supports every major browser and email client, and will display background images in Outlook. Zooey – a very nice and easy to use interface, and it is compatible with a huge list of email clients.įolia – supports every major browser and email client (although Outlook will not display a background image, only color.) Export as a JPEG from Lightroom but make the image only 600 pixels wide, saved as a medium compression file. Learn how to make the smallest graphics possible (GIFs for graphics, JPEGs for images but using the “Save for Web” option in Photoshop: Medium 30 for email.If you are comfortable doing it yourself, that is great. Both Fiverr and Freelancer have people who charge very little for this support. Hire a copywriter to block out some good text for you.Hire a designer from Fiverr or to build your initial design if you are not comfortable designing it on your own.I suggest you get to know as much as you can about optimizing images, and writing good copy before trying to do this on your own. This is a terrific way to send customized and branded graphical emails to clients, prospects, and vendors. These easy to use Drag and Drop designers will allow you to export the HTML, and many will also allow you to send right from the builder. That means you can build the email in the program. has many templates for emails that are builders as well. Postcards can be used with every major email client, AND it works with all the major email campaign companies (MailChimp, Constant Contact, etc…) All the modules are drag and drop, and they have a free version so you can learn before you purchase and get going. This is a pretty nifty tool and you can design a ton of options. With Postcards you build the email online, then export it to your desktop for including with your email client. Postcards is an innovative company providing online drag & design and export for every major email client. Wolf – Responsive Web Designer (Mac App Store): $59.99, provides responsive design and is well-loved by users.ĭreamweaver (Adobe) can be used as well for all platforms.EverWeb will seem very familiar to those who used Apple’s iWeb app. EverWeb: At $79.95 for the software only, Everweb is pricey but offers good support, responsive HTML and the ability to publish to a folder. ![]() Sparkle (Mac App Store): A WYSIWYG design tool that is rather expensive ($89.99 for Sparkle Pro), but creates responsive HTML and can export a file. ![]() Here are a few specifically for the Mac email tool. However, you still have to create the HTML email code before you paste it in. Click on the down arrow on the Insert button to open the options for inserting.Navigate to the HTML file on your computer. ![]()
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